Carolyn Parrs is the founder of “Women with Wings” Whole Life and Whole Business Coaching dedicated to helping women, teens and children create personal transformation and empowerment in their lives and work.
She has a private practice in Santa Fe, New Mexico and by phone across the United States and abroad. Carolyn is both an accomplished business woman and holistic practitioner. She has taught Meditation, Yoga and Body & Energy Therapies at Western Connecticut State University, Danbury and Wilton Public Schools, Danbury Hospital and at Fortune 500 companies. Her talks and guided meditations include gatherings at the United Nations and Carnegie Hall.
She is also co-founder of Mind Over Markets (www.MindOverMarkets.com), a marketing/business development company in Santa Fe, New Mexico that helps socially responsible businesses and organizations take their companies to the next level of success. Her personal and professional commitment is to serve organizations whose products, services and values help create positive change and serve the public good. Her award-winning marketing initiatives have produced an outstanding track record of success.
Currently Carolyn and her life and business partner, Irv Weinberg, are launching the nation’s first organic pizza chain, Organic Fanatic Pizza in Santa Fe.
Their business partnership began back in 1987 with the launch of their first company, Poochi Canine Couture, Inc. which manufactured and designed fashion pet accessories and apparel. Poochi sold in over 1,000 department stores, pet stores and mass market chains nationwide including Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, Dayton-Hudson, the Spiegal Catalog, Target, Venture and Ames stores. After four years, Poochi was acquired by the second largest food company in the world. Carolyn and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on numerous radio and cable shows such as HBO, CNN and Lifetime Channel. Magazine and newspaper coverage include The New York Times, L.A. Times, Wall Street Journal, People Magazine and Cosmopolitan.
In 2003, combining her marketing skills and her passion for holistic health and alternative medicine, Carolyn was the Director of Marketing at the Institute for Holistic Health Studies at Western Connecticut State University. There she helped develop, produced and marketed the Institute’s curriculum and programming. The special events she produced and marketed, featuring speakers such as Dr. Jean Houston, Dr. Joan Borysenko and Neale Donald Walsch, were enjoyed by sold-out audiences.
She was also the Creator, Producer and Host of Inner Journey, a popular television talk show that focused on personal growth and health. Some of the guests Carolyn has interviewed include Dr. Bernie Siegel, Dr. Caroline Myss, Dr. Joan Borysenko and Gabrielle Roth. Inner Journey reached over 1.7 million homes in NYC, CT and NJ.
Carolyn lives in Santa Fe, New Mexico with her husband, Irv, two children, Zachary and Joelle, and cat, Marble-eyes.
Irv Weinberg is a nationally known marketing and advertising executive with more than 30 years at the highest echelons of America’s best-known advertising and marketing agencies. In addition to his many “Madison Avenue” years, Irv is a seasoned, successful entrepreneur.
The Con Agra Corporation, the $24 billion food conglomerate in 1991, acquired Poochi, the company he helped found in his garage in 1987 and grew to national and international distribution. As a principal and founder of Mind Over Markets, a high level marketing consultancy specializing in “green” and socially responsible companies, Irv has helped many companies achieve outstanding and sustained success, including the recent national and international launch of celebrity Marsha Mason’s Resting In The River Organic Farm & Natural Products Company.
Irv is especially well known for his many advertising and marketing successes. His breakthrough, “America’s Most Misunderstood Soft Drink” campaign for Dr. Pepper helped build the brand from a regional soft drink to #3 behind Coke and Pepsi. It is still the standard against which all Dr. Pepper advertising is measured and currently stands with the best in the Advertising Hall of Fame.
For Red Lobster, Irv pioneered the “lick the screen” method of food photography, which has become the standard for all food and restaurant advertising today. That, combined with “For the Seafood Lover in You,” helped grow Red Lobster into the leading national seafood chain.
For General Foods’ Jell-O, Irv created and produced the highest scoring Jell-O commercial of all time.
He created the “Get Up and Go Passport” for Continental Airlines and “One Pass,” the airline industry’s best known frequent flyer program.
His extensive experience brings together a unique combination of business acumen and creative skills. His particular strengths are uncovering market niches and new opportunities for companies and organizations, repositioning products and rethinking strategic directions for maximum growth.
The impressive results he has achieved and his outstanding track record of building brands, reversing sales trends and introducing new products and services have brought Irv hundreds of national awards and accolades worldwide.
Fulfilling a long-awaited desire to live within the beauty of the land and its people, Irv and his family now reside in Santa Fe, New Mexico and live a green, organic and holistic lifestyle.
John Biethan
John Biethan has worked in the IT and publishing industry for more than 25 years. He wrote his first publishing and accounting software programs in 1982 while working for the Louis Foundation located on Orcas Island, off the coast of Seattle.
John has produced more then 12 Podcasts with a total combined episode count of over 300. He has been involved in RSS syndicated models since its inception. John is currently co-producing the popular Eco-Podcast “America the Green” with his associates Carolyn Parrs and Irv Weinberg, in which they have recently launched “America the DEEP Green”, a Podcast dedicated to presenting the lectures of notable leaders in the eco-green field. John’s current IT clients include Coca-Cola Bottling Company.
John’s first experience with a computer came with his work at the Louis Foundation, who bought a computer from Cogent Computers, owned by a friend of Bill Gates. The single Z-80 computer was programmed by a young software developer out of Seattle, Ray Sunstrum. Because the Foundation could no longer continue to pay for Rays programming services, John became Ray’s student for a magical weekend of non-stop fascination, education, and application of the database development language that Ray was using to with the help of a team of 27 programmers, developed first PC based database for the government, the HUD project.
The Foundation soon replaced the single computer with a “multi-user” system maintained and programmed by John. He developed a scheduling module for the publishing program that would generate a daily report for the sales staff about what accounts needed to be called, and at what time based on the geographical location of the store in the time zones. The sales staff had only three hours a day to make their mark, and it was vital that they hit the street knowing: who to call and what time of day, the sales history. Because of the simplicity and effectiveness of this automation, the publishing company, Touch the Heart Press, yielded a deal with B. Dalton Booksellers - the Foundation had only three titles in its catalog.
John soon left Orcas Island and relocated to Santa Fe, New Mexico and continued developing his level of skill while applying his passion for automation of daily operations for those businesses and organizations growing and immersed in the technology boom typical of the 80’s.
He was hired to write his 2nd publishing software package for Bear and Company Publishers and later became the business manager. His work on their “author royalty” module produced a .01% variance far bellow the industry standard gaining him respect as a programmer and developer from the owners. While at Bear & Co., he designed and installed one of the first networks in Santa Fe to run the publishing software from several workstations at the same time and while sharing WordStar DOS based documents for the editorial staff. He soon left the company to pursue work on several innovative projects that were database driven and had a “Windows” graphical interface. Several of these projects required working with the integration of computers in remote locations sharing information which of course melded into his work with the “World Wide Web” (Internet).
John became the CEO of LibraSoft, Inc. which developed the first and premiere Windows based UCC filing software in the industry, “UCC Control.” He put together a small team of young software developers along with one of the most successful sales representatives from Sprint, who happened to be living in Santa Fe. “UCC Control” started to receive some attention from Chase Banking in New York who had the need to quickly transfer filings. At that time Chase had thirteen secretaries taking 3-months to re-type on a typewriter the forms for submission to the various Secretaries’ Of State offices. The UCC Code was contained in 13 volumes taking the space of a 15-foot wall. The data was transferred to UCC Control, which could perform the same task on a single machine in less then two weeks. John made several trips to New York on the encouragement of his coach and mentor at that time who had previously been one of the first marketing consultants for Ben and Jerry’s. John embarked on a 4-year study to develop his communication skills and left LibraSoft to do so.
Currently John has joined Carolyn Parrs and Irv Weinberg of Mind Over Markets to merge their creative high-level successful marketing skills with the new emerging “social media driven” world of “Digital Green Marketing.” This exciting team is applying their passion and skill to the “Green Industry” in which our world is quickly turning to for a common sense approach to resolving our life threatening and social issues.